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| + | == Ad of the Day- Heinz Beanz Crafts the Perfect Story of Broth == | ||
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| + | <html>In the U.S., Heinz Baked Beans are generally known as a retro food item and/or Mad Men plot device. But in the U.K., where they re sold as Heinz Beanz,[http://wiki.ge.gate.vn/index.php/Th%C3%A0nh_vi%C3%AAn:Wobdbsqcmqnd#Syria_Chemical_Weapons-_Obama_Calls_Deaths_of_1300_Victims_.26 Syria Chemical Weapons- Obama Calls Deaths of 1300 Victims &], they re still a popular pantry staple and childhood favorite (preferably served on a piece of toast). | ||
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| + | The brand trades on that reputation as a beloved kids meal in this endearing new TV spot, Little Brother, from AMV BBDO and Blink director Benito Montorio. The ad is narrated by a boy named Tom,[http://www.pmqe.info/viewthread.php?tid=1998223&extra= Australians told to leave Syria now], who has a hard time dealing with his mischievous younger brother, Charlie. As illustrated by a series of playful vignettes, Charlie s many shortcomings include playing hide-and-seek, bike riding and goalkeeping. (Apparently he couldn t catch a cold,[http://www.ym170.com/plus/view.php?aid=328664 Arkansas governor's race may spawn another North C], let alone a soccer ball.) But despite all that, Tom considers the exasperating Charlie his very best friend a love which he demonstrates by sharing his Heinz beans with him in hopes of growing him up a bit. | ||
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| + | The brotherly love idea could have gotten a bit treacly,[http://forum.bj69.net/forum.php?mod=viewthread&tid=415363 Season Preview Question #7], but the spot avoids any overt sentimentality by lending a deadpan seriousness to Tom s role as weary mentor, and by framing the entire spot from the brothers perspective rather than that of a doting parent. Still, that doesn t mean the end result isn t completely charming; it s pretty hard not to crack a smile at Tom and Charlie s story, whether your childhood memories involved Heinz Beanz on toast or Heinz ketchup on a burger. | ||
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| + | CREDITS<br> | ||
| + | Client: Heinz<br> | ||
| + | Chief Marketing Officer: Giles Jepson<br> | ||
| + | Marketing Controller: Katie Bleach<br> | ||
| + | Spot: Little Brother <br> | ||
| + | Agency: AMV BBDO, London<br> | ||
| + | Copywriter: Rich McGrann<br> | ||
| + | Art Director: Andy Clough<br> | ||
| + | Agency Planners: Lucy Howard, Hannah Banfield<br> | ||
| + | Agency Account Team: Sam LeCoeur, Nick Andrew,[http://bbs.qipei211.com/home.php?mod=space&uid=160486 ], Katie Gray<br> | ||
| + | Television Producers: Paul Goodwin, Hannah Bhattachejee<br> | ||
| + | Media Agency: Vizuem<br> | ||
| + | Production Company: Blink<br> | ||
| + | Director: Benito Montorio<br> | ||
| + | Postproduction Company: MPC</html> | ||
