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| + | == Analysts question Microsoft app plans, silent on re == | ||
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| + | <html>SAN FRANCISCO _ Nobody mentioned the elephants in the room at Microsoft s subdued meeting with financial analysts today. | ||
| + | Perhaps the 30 or so analysts didn t want to rock the boat now that Microsoft stock has finally perked back up, rising 26 percent so far this year. | ||
| + | But during the analyst meeting held during its Build developer conference, nobody brought up who may be hoping to shake-up Microsoft s board of directors and perhaps spin off the Bing or Xbox groups. | ||
| + | Nor did anyone mention of the company s leadership, which could lead to changes in how the company reports earnings for different business units. | ||
| + | Instead, analysts peppered Steven Guggs Guggenheimer, vice president of the company s developer and evangelism group, with questions mostly?about how the company can attract more developers and better compete against Apple and Google on mobile devices. | ||
| + | After a somewhat cool initial reception, Windows 8 is warming up with developers, Guggenheimer told the analysts. He said they ve?gone from lean back to lean in conversation about developing apps for Microsoft s platform. | ||
| + | Right now it��s a lean-in conversation, he said. The conversation��s gone from if to when and in some cases how.�� | ||
| + | Microsoft s?annual financial analyst meeting referred to as FAM used to be a gala event on?the Redmond?campus that ended with cocktails and analysts crowding around Ballmer, Bill Gates and other top executives. In recent years it morphed into low-key receptions held concurrent with big Microsoft conference. | ||
| + | This year, FAM?was an unpublicized,?hour-long session in a windowless room in the basement of Moscone Center, with Guggenheimer sitting akimbo on stage with his lieutenant, Microsoft Technical Fellow John Shewchuk. | ||
| + | Here s a heavily edited selection from the exchange: | ||
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| + | Q: Apple��s iOS and Google��s Android have huge momentum. What strengths does Microsoft have and how is it advancing? | ||
| + | Guggs: Microsoft addresses this question with app developers in several ways. | ||
| + | ��People care about the number of devices,[http://weedpedia.org/index.php?title=Usu%C3%A1rio:Mlngctdryz#Morning_links-_UW.E2.80.99s_Keith_Price.2C_Bishop_Sankey_named_t Morning links- UW’s Keith Price, Bishop Sankey named t], or have confidence you��re going to be shipping more devices �� hundreds of millions of PCs will ship this year and sometimes we lose track of that,�� he said. | ||
| + | Microsoft also pitches its ��common core.�� Windows Phones and PCs have a common core that makes it easier to develop apps for both platforms ��it��s not exactly the same �� but you have a good starting point,�� he said. | ||
| + | The platform is richer, with common user experiences on phones, tablets and PCs; a variety of interfaces and Windows 8 features such as the ��charm�� controls for search and sharing. | ||
| + | Apple��s iOS ��doesn��t bridge experience across phone, tablet and their PC �C Android doesn��t really have a PC,�� he said. | ||
| + | Microsoft also offers more flexibility in its commerce platform,[http://wiki.comunidadhuayra.org/Usuario:Mznfzqpeob#Indiana_couple_has_moved_to_Xenia_because_of_quality.2C_proxim Indiana couple has moved to Xenia because of quality, proxim], with a sliding scale for sharing app store revenue, for instance, and improvements in app store merchandising that were highlighted during the morning keynote. | ||
| + | Q: What is Microsoft doing to encourage enterprises to build business apps? Is it taking advantage of its strength in enterprise computing? | ||
| + | Guggs: Big companies don��t necessarily want to turn their internal programs into apps. | ||
| + | ��Very few companies who have a decent amount of code or apps �C they don��t want to throw it out and replace it,�� he said. | ||
| + | Microsoft is offering them ways to develop programs that run online in the cloud, or span internal and cloud infrastructure or move back and forth, he noted. | ||
| + | The company is now ��tuning�� its enterprise sales to press harder on services and apps,[http://hoku-ei.sakura.ne.jp/wiki/%E5%88%A9%E7%94%A8%E8%80%85:Mafrnmdplt#Reign_FC_beats_Western_New_York_Flash.2C_extends_unbeaten_stre Reign FC beats Western New York Flash, extends unbeaten stre], in addition to traditional business products. | ||
| + | ��We��ll tune that up big time.�� | ||
| + | Q: What incentive is there for developers to write for new Windows 8 interface, when they have apps that work in old interface? | ||
| + | Guggs: ��That new UI is a great user experience, especially with touch �� To be fair, it goes app by and app and it depends on what they��re trying to do.�� | ||
| + | Still, Windows 8 is far off for many big companies that are still moving to Windows 7. | ||
| + | ��The number one conversation we have today truthfully is, if you have a lot of XP apps, let��s get them to 7 apps,[http://www.katzen-lexikon.de/Benutzer:Mdeeunajla#Heading_to_the_islands-_Pick_up_some_farm Heading to the islands- Pick up some farm],�� he said. ��We sort of have that ��let��s get to the right point�� conversation.�� | ||
| + | Q: ?Windows 8 enables developers to write apps in JavaScript or HTML. How many apps are built solely with those technologies? | ||
| + | Guggs: ?��A lot of apps are mixes.�� | ||
| + | Q: ?What are companies deploying on Microsoft��s cloud infrastructure? | ||
| + | Guggs:? A lot of deployments in the crowd generally are apps being moved to virtual machines online, which is different than developing cloud apps. | ||
| + | Amazon has done this hosting of virtual machines longer and has the lead, he noted. | ||
| + | ��Our offering��s off to a great start.�� | ||
| + | Q: Why is Microsoft��s platform more consistent for developers than Android? | ||
| + | Guggs: We have a set of requirements for PC developers, and stricter requirements for Windows Phone developers. | ||
| + | ��Windows has enough ��guard rails�� that you get a decent amount of predictability.�� | ||
| + | Q: How easy will it be to migrate apps across Windows phones, PCs and the Xbox? | ||
| + | Shewchuk:? In some apps Microsoft sees 80 percent of the code being re-used across the platforms. ��It��s a journey; we make forward progress on this.�� | ||
| + | Q: Apple and Android have tremendous momentum and networking effects in their favor. How does Microsoft compete? | ||
| + | Guggs: Microsoft gets momentum from the hardware platform �C ��there��s 300 million PCs that are going to ship one way or the other.�� Microsoft is also ��bootstrapping�� development on the platform. It��s also working with phone carriers and partners like Nokia. | ||
| + | Q: ?Has Microsoft considered giving a bigger share of app revenue to developers? | ||
| + | Guggs: That��s possible but a better approach may be to continue working to get more apps in the store, merchandise them better and then promote them. ?��I actually think that��s more useful than giving back 5 percent or something else.�� | ||
| + | Q: What��s the future of Windows RT �C it doesn��t seem to have a lot of momentum. | ||
| + | Guggs: ��There is momentum,�� and Microsoft will continue to invest in the RT version of Windows for mobile ARM processors as well as Intel hardware.? PC makers ��really want both chipsets.�� | ||
| + | ��I would say give it some time �C we��re invested in it, you��ll see some new designs�� | ||
| + | Q: Where is money being made with Windows 8 apps? | ||
| + | Guggs: Monetization is similar to other platforms, with games making the most money. | ||
| + | Q: It��s hard to believe Windows Phone will get to critical mass. Can you be successful if you don��t have 15 or 20 percent share? What if you can��t? | ||
| + | Guggs: ��We don��t tend to be a ��can��t�� company,[http://www.leigeraldotrabalho.info/index.php?title=Utilizador:Myhfufrtvb#Glory_on_the_horizon_for_Shelby_Earl Glory on the horizon for Shelby Earl], we tend to be a ��keep going at it�� (company).</html> | ||
