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Shorter advertising copy was more successful an average of than long copy.  [http://zevchait.org/d/?q=node/202319 Crucial Secrets About Producing An Powerful Sales Letter | Refael Zev Chait Z&quot;L Memor]  Obviously that's heresy. Many, several popular copywriters maintain by long copy. However the analysis was good and it's a fact known profitable websites had smaller backup than known less profitable sites...  [http://www.purevolume.com/creekhole6/posts/4301475/Choose+An+Autoresponder+Program+Which+Can+Support+You+Stay+Out+Of+Spam+Complaints click here for]  I recently completed an enormous review of unprofitable and profitable web sites. The common length of the successful site's sales letter was 1.8 pages. The average period of the unprofitable site's sales letter was 2 pages. Shorter ad copy was more successful an average of than long copy. Needless to say that's heresy. Many, several famous copywriters swear by long copy. Still the analysis was appropriate and it's a fact known profitable sites had faster backup than known less profitable sites an average of.  [http://blogs.agu.org/members/targetfloor16/activity/29846 Members - AGU Blogosphere]  I then remembered that I'd done an identical study in the past in June 2002. That research wasnt based on profitability, however it was comparing amount of content to an action in that case, a click. The smaller the text (the clickable text), the higher the click-thru rate... Normally. Still, I had a decision to produce. Could I follow my own advice? I thought about the hours that I had used discovering 10-13 pages of revenue letter for the three services and products I recently introduced. I seriously considered the hours I spent in Glyphius enhancing each one of the lots of sentences. Could I really only crack up those sales characters based on these two studies? I understood that I wasnt a significant believer yet. Before I was ready to hack up my own, personal sales letters some backup data was needed by me. I suspected that most of you'd also require some reeassurance that the study was, in fact, appropriate that I hadnt read the figures backwards or something, since the effects were so heretical. Then it came to me. Without spending the hours I usually do for one of the studies, I considered a solution to confirm it with an alternative dataset. Clickbank has just this kind of dataset! They know the productivity of the sites in their system and they show them (generally and not fully recorded) in that order in the market. I immediately visited look it over. Because it is also the absolute most successful category in the Clickbank market place I used the Employment &amp; Money category first. I visited all the first 10 sites and did a Print Preview and put the page count into a spreadsheet. By the end, I graphed these 10 data points and then superimposed a linear line on the data. The original research data was established. We also increased in amount of pages of sales copy on average, as we took place the number so as of shrinking productivity. Then I quickly visited the Marketing &amp; Advertisements category. This is the class that many folks who often sell to each other (the incestuous market) use. The study was repeated by me yet again. The same linear slope was shown by the graph. OK; I was sure. I went around and hacked away at my Glyphius.com sales letter. It was got by me down seriously to a bit less than three pages from its old 13 pages. I read it. I was happy with the end result. It tells what is being presented and allows them order it. It isnt redundant. It doesnt cover the purchase price until later in the sales letter. Its the kind of page I love to order from myself. How did we enter this mess of feeling the copywriting gurus about long backup? Its really a unusual thing to be teaching given that I view it in retrospect. My most effective ad copy is definitely short no exceptions. When 911 struck, I set up a typical page for Gas Masks (I know very cruddy thing to do I feel bad now). I offered 340 gas masks in a 24 hour time period. Did a long sales letter be written by me? No; I set up an image, explained Gas Mask: $235a and had an order link. When I offered my Jaguar this past year, did a 15 page sales letter written by me? No; I put an ad in the report that said 2005 Jaguar, 10,000 miles, premo situation, $53,000 and included a phone number (not the real details). last year When I bought a home the complete advertising copy was much less when compared to a page. When I sold seats to a $10,000/seat two day course, the advertising copy was just a slightly oversized post card. Why do we think we should be writing a book to offer a $20 ebook? That rumor was started by who? Has he been sufficiently flogged yet? Exactly what a waste of time. I wonder exactly how many e-books have sales letters which are longer compared to the ebook it self.  [http://rideoregonride.com/members/hedgedaisy0/trips/view/47222 needs]  From today on... I'm maybe not focused on along the sales letter. I will show an individual review, provide the promise, only tell concerning the solution and let them obtain it. If the common profitable sales letter is just 1.8 pages long... and the average profitable sales letter is shorter than the average unprofitable sales letter... that's adequate for me.