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[[image:http://thumbnails105.imagebam.com/24869/55d42d248688467.jpg]]<br><br>If you're trying to market your business, you're probably always looking for new ways to reach a larger customer base. One of the most effective ways to do this is called internet marketing. Read on to learn how you can use this exciting new marketing strategy to revolutionize your business.

Be persistent in your attempts to reach customers. You don't have to send emails daily, but keep in mind that you may not capture a customer's attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.

Steer clear of renting or purchasing lists to pad your free email html templates database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.

Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.

Test variations of your subject line via A/B testing. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This lets you know which subject lines are successful and which need some work.

To use [http://www.rishta-point.com/index.php?do=/blog/3688/boost-your-email-templates-free-with-these-exceptional-ideas/ free email html templates] to build confidence in your company and products, avoid turning your emails into gimmicks. Don't tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.

When people first sign up for your mailings, have a spot to at least get their first name. This will allow you to include their name in your marketing emails, giving the mailings a personal, friendly touch. The emails that you send to them will stand out because recipients won't feel quite so anonymous.

Be sure that your landing page lives up to the customer's expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.

Playing with fonts is fun, and you may be tempted to spice up your emails with exotic fonts. Resist that temptation! Fonts may display differently, or even be replaced by defaults, on someone else's computer. Even if an odd font does display correctly, there is no guarantee that your recipient will appreciate it the same way you do. To avoid any font-based mishaps, stick with fonts that are widespread, easy to read, and understated.

Make your emails truly personal. Do not just use their names in your emails play to their wants and needs as well. You need to understand your customers and why they opted into your list. When you speak to them personally, they will feel more comfortable doing business with you.

Before sending any promotional emails to customers or potential customers, be sure to get their permission for contact. Email is a powerful tool, and consumers hate when it is misused. Any email contact that isn't initiated by the consumer feels to them like spam. Your customers must agree to receive additional emails from you, even if they have made purchases in the past.

Test and design your messages to be readable and functional even if the images and graphics get blocked. Many email clients do this automatically. Make sure that any images you do use have descriptive text substituted via the Alternative attribute that should be available in your email composition software interface.

Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.

Make sure to include an obvious, unsubscribe link. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. You should strive for your readers to feel that they are in control and that you're not controlling them.

Always proofread your newsletters before emailing them to clients. You already know this, of course, but it is tempting to save a few moments by skipping that step. After all, it's only email, isn't it? Actually, that couldn't be farther from the truth! Emails are an essential part of the marketing campaign and have to be handled with the same care and attention as all other aspects of your business.

Build your own custom templates. Avoid just sending out generic emails, be creative with them. Try to get your messages to reflect aspects of your business's branding, such as color palettes and fonts. If you include any images, make sure you include a link to a plain text version so that those with images disabled can read your messages.

When constructing your opening lines, it is vital that you exclude any words that could be interpreted as "spam." Phrases such as "Make millions," "Free," or any other terms that are gimmicky or offer too-good-to-be-true expectations. Using these types of terms or offers could land your email in a spam folder, thus wasting it entirely.

You should now start to feel more confident when it comes to seeing success with your site or sites. You want to be sure that you apply all the knowledge you gained today with confidence because when you do that you have fun and just become successful with ease as you progress.