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A survey done in 2006 by American Express revealed that nearly half of corporate gift selections are now food-connected, replacing the flowers and gift cards that have dominated in previous years. Flexibility, s.. July 10th, 2007 -- Personalization and practicality are driving corporate gift giving, according to researchers and the popularity of corporate food gifts is developing as firms seek to get the greatest positive aspects from year-finish client and customer gifting campaigns. A survey accomplished in 2006 by American Express revealed that almost half of corporate gift selections are now food-related, replacing the flowers and gift cards that have dominated in previous years. Flexibility, choice, and the close to-universal appeal of indulgent foods allow companies to easily locate a customized answer that invokes a good feeling and a sense of bonding in recipients. Companies searching for personalized, high-effect enterprise presents have a new array of alternatives thanks to the growing quantity of bakeries on the internet that offer nationwide delivery and one-quit buying for several corporate gift wants. "There is anything private about food that flowers and gift cards can not provide," notes Stephen Pazyra, CEO of 1-800-Bakery.com, whose hand-chosen, award-winning bakeries have assisted consumers such as Domino's Pizza and Blue Cross/Blue Shield of California with thank- you and promotional product applications. "The response we hear from our clients is usually, The recipients were amazed. We got a terrific response. I assume a big component of the appeal is the thoughtfulness that these corporate presents convey." It is no surprise then that baked goods are a good match to what is at the moment expected from gift recipients. The trend report from the Determination Show held last September in Chicago, Illinois, highlighted the following objectives as the most critical for corporate gift givers: Expression of warmth and appreciation Invoking a positive feeling in the recipient Producing a reminder of the business Food presents from a corporate office can generate a good association with the company brand. Experts say that the newest trend in corporate gifting is personalization, and many companies are turning to baked goods for presents that can simply be customized. Marketing and advertising professional Terry Keating notes that presents personalized with the recipient's name are now outselling the logo items that dominated past holiday seasons. Yet another important aspect contributing to food becoming a common gift solution is staying inside a spending budget, but as 1-800-Bakery.com Senior Producer Derek Gerry explains, value is just as crucial. "If you're searching to stand out, or if you happen to be seeking for a greater response rate from recipients, you want to take into account the power of food. You happen to be giving your clientele anything they can immediately take pleasure in, one thing that extends the value of your brand," he said. Businesses such as 1-800-Bakery.com also provide faster turnaround and delivery occasions, with corporate gift orders processed and delivered in weeks rather than months. Custom messages can be adapted to cookie shapes or to cake tops, and gift-wrapping and added messaging can be included in the delivery, supplying a comprehensive turnkey solution for corporate giving. Experience in shipping and discounts from key shipping partners enables them to provide the best achievable shipping rates. Providing a corporate food gift can improve the influence of a gifting plan and even generate closeness amongst recipients, who are most likely to share the gifts. For further information, please consider taking a gander at: [http://www.frullati.com/ official site] . As an alternative to off-the-shelf flower arrangements or impersonal gift cards, corporate food presents provide a higher value to the giver and build a bond with the recipient. With companies searching for far more from their company presents, businesses like 1-800-Bakery.com will become an increasingly desirable option to deliver personalized gift options. This stirring [http://www.frullati.com/ bakeries in strongsville ohio] site has a few impressive aids for how to see this idea. If you think anything at all, you will probably choose to research about [http://www.frullati.com/ site] .
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Corporate Gifters Seek Personalization Drive Demand For Food Gifts 33953
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