Voir le texte source

De WikiCinéjeu.

Practically nothing can turn sturdy copy into a 97-pound weakling more quickly than a flawed evaluation method. Browse here at the link [http://www.jeremyreeves.com/5-traits-that-will-make-you-a-great-copywriter/ try what makes a great copywriter] to read the purpose of this concept. The outcome is severely handicapped marketing and advertising efforts and, alas, fewer sales. How can you keep away from this dire marketing and advertising situation? By possessing a smart and constant overview method that preserves the promoting power of your marketing communications. Following are 7 important ideas for reviewing and approving copy. 1. Evaluation the copy from the customers viewpoint. On the very first pass, study the copy (all of it) with out your red pen in hand or editing hat on. Thats how your clients or audience will study it. Now, what do you consider? Does the notion operate? Did the headline grab your focus? How was the tone? Does the copy flow? If you start by editing the first sentence or sweating the particulars, you will do your clientele or clients a disservice. 2. Dont get hung up on grammar and usage. If you consider the copywriter broke a writing rule, 9 occasions out of ten there was an exceptional purpose. Copywriters are sales people in print, so if we take liberty with the English language, its for impact. Plus, be aware that copywriters (and proofreaders) evaluation and correct the copy just before you see it. Browse here at [http://www.jeremyreeves.com/ direct response copywriters] to compare the inner workings of this hypothesis. For example, I take into account spelling, grammar, style issues, trademark usage, and a lot more to guarantee the quality manage of each piece of copy I create. 3. Steer clear of copy by committee. Theres that old joke that says if you want to kill an concept or project, start off a committee. Copy by committee is no different. Conflicting and misguided comments put the copywriter and creative team in the awkward position of attempting to please absolutely everyone except who matters most -- the intended audience. A single way about this is to circulate informational copies to men and women who would like to see the copy. To study more, please check out: [http://www.jeremyreeves.com/how-much-does-a-copywriter-earn/ found it] . They can make comments with no becoming portion of the formal approval approach. 4. Decrease the rounds. Offer total feedback on the 1st round, forwarding all your comments, suggestions, and modifications to the copywriter. That way the copywriter can contemplate everything when he or she rewrites the copy and you can shorten the evaluation cycle. Copy is normally stronger when its designed in 3 or fewer rounds. 5. Give certain comments. When you provide specific comments, the chances of succeeding on the rewrite improve substantially. For example, instead of saying, "This isnt robust adequate," say, "The tone demands to be more authoritative" or "These are additional advantages the copy should cover." Often times putting your comments in writing will help you be far more certain than if you just give them orally. 6. Let the copywriter rewrite the copy. Rather of trying to "create" the modifications oneself to be incorporated, inform the copywriter your issues and let him or her address them. The copy will benefit when the copywriter does the rewriting. 7. Judge the copy primarily based upon your objectives. In the end, the copy was written with distinct objectives in mind: to construct your brand, generate leads or sales, inform about your company, goods, or services, and so on. Make sure the copy is technically precise and factually appropriate. To research additional information, people should take a view at: [http://www.jeremyreeves.com/email-copywriting-course-review/ click here] . Then critique the copy primarily based upon what you want it to accomplish, not on the quantity of superlatives, your competitors most recent ad campaign, or how it compares to your previous brochure. (c) 2005 Neil Sagebiel.

Revenir à la page An Analysis 7 Crucial Guidelines for Reviewing Copy.