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3 Ways to spot bad search engine optimization (SEO) advice - Boston Marketing <br><br>Throughout my career as a possible SEO professional I have been through many ups and downs largely due to the changing behaviors of internet search engine algorithms. But despite stiff challenges, I had was able to rank my client websites high up on Google, the foremost search engines. This time, with all the launch of Google Panda, followed by the master-stroke Google Penguin, the whole world of internet search engine optimization however went for any toss so that as personally, it took a minimum of a couple of days to appreciate and accept the major setback that most my websites received in terms of in history row search page rankings.Thankfully, after undertaking sedate study and implementing the feasible solutions in my sites, I started noticing significant surge of their search rankings that otherwise went down to a in history low, similar to the share market on a bad day. The positive outcomes inspired me to talk about the crucial elements of my thorough searching with my readers and here I am with all the tidbits regarding Google Panda and Google Penguin for you to benefit from.Google: Your Titanic ShipIf you're desirous of popularizing your organization, search engines like yahoo, preferably Google play an eminent role. However, Google is no magical wand that actually works as per your wish; perhaps it needs that you make persistent endeavors to draw in quality backlinks or 'votes' so as to win high search results result pages(SERPs) rankings. In simple language, you can think about Google internet search engine because the Titanic ship that can help you sail across smoothly continuing your journey towards gaining high ROI but as well, it could leave your organization sinking within the mid if the google search tracks the inappropriate SEO techniques you have adopted in order to meet your cause. Hence, it's great to follow along with the golden rule, 'The more you have ethical white hat SEO techniques, better will be the chances to win high rankings'.The Basic DifferenceLike ideal twins, the two algorithms that will curb down the increase of fraudulent links on Google within their own respective manner. While Panda's versions emphasized on decreasing the ranks of substandard quality sites and bringing into limelight those sites that accompanied excellent content, Google Penguin aimed at clipping the wings of internet sites which are up against the Google webmaster's guidelines by adopting certain unscrupulous black hat SEO techniques.Google Panda and PenguinIn the greed of attaining prominent rankings, webmasters or even the SEO companies on their behalf, almost caused it to be a habit to violate copyrighted material. They copied original content from other sites and blogs to their own personal sites. None in the online material, whether in text, image or video form was spared from use illegally. All these ways though being black hat SEO techniques helped the unscrupulous sites to realize prominent rankings whereas the initial sites were made to bear heavy losses both with regards to rankings and business. Ever since 1998, Google maintained introducing varied algorithms to keep a check mark on these flawed activities nonetheless they ceased to create any major difference. It was only Feb, 2011 when the internet search engine reduced heavily on the copyright infringers with Google Panda that impacted 11.8% search queries made on Google as was mentioned in a very Google's official blog post dated Feb25, 2011, published by Amit Singhal, a Google Fellow, and Matt Cutts, the Principal Engineer. It further said,"This update was designed to reduce rankings for low-quality sites-sites that are low-value add for users, copy content business websites or sites which are not invaluable. At the identical time, it's going to provide better rankings for high-quality sites-sites with original content and data including research, in-depth reports, thoughtful analysis etc." (1st Image).Since then Google kept on introducing fresh Panda updates with the most mentioned one being Panda 3.5 that was released on April 25th. The latest anyone to break the ice is Panda 3.8, announced on June25, 2012. Aside these changing Panda algorithms, Google released another fresh algorithm while using name of 'Penguin' that aimed at curbing the websites leveraging illicit SEO techniques such as cloaking, keyword stuffing, content duplicity plus more, while using intention to get topnotch search page rankings. I would suggest that you go through these updates and manage your websites accordingly if you to definitely wish to realize prominent Google ranking.Targeting Spam, Not Over OptimizationOne month prior to announcement of Google Penguin inside a panel discussion at SXSW named Dear Google & Bing: Help Me Rank Better!, also attended by Danny Sullivan, Editor-In-Chief of Search Engine Land and Duane Forrester, Bing's Senior Product Marketing Manager, Matt Cutts discussed research online ranking penalty for "over SEO'ed" or "over-optimized" websites. He further said, "The new over optimization penalty will likely be introduced in the listings in the upcoming month or next couple of weeks. The purpose is to 'level the playing field'. To give sites who have great content a greater shot at ranking above sites who have content it is not as great but do a much better job with SEO".However on April24th, while using launch of Penguin, Cutts clarified his statement by urging that it is indeed the same update that he mentioned but doesn't reference the "over-optimization statement" that designed to target SEO. Danny Sullivan writes in the article about his conversation with Matt Cutts where the Distinguished Engineer at Google Inc said, "I think 'over-optimization' wasn't the top description, as it blurred the excellence between white hat SEO and webspam. This change is aimed towards webspam, not SEO, and that we tried to produce that fact more clear in the short article".Link Issues That Affected Websites after Penguin UpdateI was almost torn apart with all the sudden downfall of my websites' rankings, without getting any fault of mine. The same situation caused a great many other SEO professionals to panic across the world too. Evidently, difficulty with links arrived on the scene to get among the main reasons for this sudden drop as I worked out in my researches. It would be worthwhile sharing those link-based factors along with you so that you can may screw the points if the problems at your end may also be somewhat similar.1. Lack of quality links from relevant sites: While attempting to know the exact reason behind slashed rankings of my websites, I came across various articles that indicated insufficient incoming links from sites of similar niche being a prominent reason behind this flaw. Penguin values those sites that muster quality backlinks from domains belonging to the identical vertical as that of yours. If you wish to know about the diversity of the site's anchor-text or even the updated information of your profile, then ahrefs and Open Site Explorer are two bankable tools in this regard.2. Lagging behind in natural links: This is the most common problems being encountered by webmasters following your inception of Google Penguin; my case was no exception either. Varied factors contributed to this dilemma for example: Buying one way links with identical anchor text: If you are purchasing links from the website with exactly same anchor texts then beware, as this practice violates Google's guidelines. The search results strictly opposes the use of paid links with all the sole motive to promote rankings rather than proving valuable because of its visitors. Spamming in content: Are you using a gibberish user name that is certainly only a spam for Google? Do your comment signatures contain exact match anchor-text? If for just about any or both of these questions you say Yes then keep in mind that, you've got a big reason to worry. Google considers these techniques as the most undesirable ones as his or her only intention is to rank the hyperlink unnaturally for a few pin-pointed keywords. Avoid links from forbidden sites: Care to not collect backlinks from websites that provide continuous pop-ups, harmful malware or spams. They are indeed a big letdown for Search Page rankings. Thankfully, I always kept distance out there links and following the update, I have even are more cautious and would suggest a similar for you too. Guest posts: Yet again anchor text is needed and plays the spoilsport since the majority of of those sites which may have been downgraded by Penguin had backlinks from websites that contained low-quality guest posts which in fact had absolutely nothing to do with all the intended topic. 3. Extensive Use of Money Keyword:A money keyword is only the the one which makes it possible to generate profits through high SERPs the ones often head to virtually any extent in using these keywords in the greed to draw exceptional benefits. After the results of Google penguin depicted a slump within the SERPs for a most of sites, Microsite Masters conducted a survey that involved the comparison of links having "money" keywords as anchortext with those having words apart from main keywords used as anchor text. The results were somewhat startling, as most in the affected websites contains money keyword for keywords in over 60% of backlinks that gives strategy to negative SEO, a strictly prohibited by Google. The moral from the story is always to switch to more meaning words for anchor-text that can assure respectable search volume instead of relying heavily on money keywords. The graphical representation below specifies this fact more clearly (image credit by MicrositeMasters): (2nd Image and 3rd Image)Link Building Tips after Panda/Recovering from PenguinAfter encountering so many link issues, it's but likely you will get discouraged on the extent that you just drop thinking about regaining the search page rankings. But this is often where you need to resurrect and encourage yourself to move with the topmost spot of Google SERPs. For sure, Link building is never the same post Google Penguin nevertheless, you can still prove your mettle and are available out victorious. Here are some influential tips that could assist you to within your craved endeavor: Try avoiding anchor links with exact match: This strategy would get you nowhere in rankings, instead could tend Google to penalize you for having multiple links with exact match anchor text. A better ploy would therefore be to spotlight links with keywords emphasizing about the get you noticed want to promote and not on other links which contain non-branded keywords, more help on Impact of Anchor Text Diversity & Link Relevancy. Be inconsistent inside your building links efforts: Seems awkward but this plan is much more prone to work in your favor. While you happen to be doing link building which has a definite monthly budget, it's better not to check out a definite pattern. Google is smart enough to discern the growth in your paid links on daily, weekly or monthly basis. Penguin update terms by doing this of linking as unnatural that is certainly not in any way great for your site's health within the internet search engine. Hence, try to generate things as inconsistent as you can. Buy various paid links: If you're counting on paid links for the website's promotion, be sure you have variety in your selection. I mean, it's great to possess links from all of sorts of internet sites whether small, big, with good PR or no PR in any respect, with nofollow links etc. Links from Twitter, Facebook are also of high significance in this regard. How about investing on entire site/blog: If chances are you have only purchased links from websites or blogs then for a change, move a bit further and buy an entire website or blog. This particular effort would save you from getting in to the black listing of Google and alongside, is planning to fetch you extended benefits in comparison to the hyperlink purchase. Be aware of 404 reports and 302 redirects: Information about 404 reports and 302 redirects is fairly useful when you are identifying your internal links, log files etc. Check if all of your links are connected to the active pages without going through 302 redirects.<br><br> Sometimes seo companies act aggressively to help make the clientele website?s ranking good enough however effort can ultimately damage the site?s reputation and get banned from google listing. Using some high risk techniques could be fatal for the site. <br><br> The leading engines like google, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search engine results. Pages which might be linked using their company google search indexed pages do not need to be submitted because they're found automatically. Some search engines like yahoo, notably Yahoo!, manage a paid submission service that guarantee crawling for the set fee or cost-per-click. Such programs usually guarantee inclusion within the database, but don't guarantee specific ranking from the search results. Yahoo's paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory along with the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed might be created and submitted totally free to make sure that all pages are normally found, especially pages which aren't discoverable by automatically following links.<br><br> <br><br>Obviously, you will end up breaking most of the rules in the search engines like yahoo like yahoo. Thus, there exists a big chance that sooner or later you'll lose every one of the traffic you gained before. You can also get a huge number of rants at any Black Hat SEO forum that users have trouble directing the web page at one time. As opposed to definitely an excellent user experience, they're going to would rather try to find another site they can effortlessly browse and navigate. <br><br> <br><br>As SEO practitioners, our intention is usually to maximize our search results visibility to these spiders with the function of making our information accessible for them so that searchers tend to be planning to find our websites, thus increasing our google search rank. SEO is targeted most totally on keywords, search phrase research/selection, making sure search engines like google index our sites, and on-, in addition to off-, page optimization.<br><br>This will be the ethical means of performing SEO services. The advantage is the results generated in such a way will prevail a bit longer. There are greater chances for the site to remain inside the search engine result pages or SERPs. Most with the search engines like google rely on the knowledge provided by white hat SEO for rankings. On the other hand, black hat SEO make use of certain tactics that won't find compatibility with search engines. Some of the aspects employed by black hat SEO are rewriting of the existing website content and articles. Additionally, unnecessary inclusion of keywords repeatedly referred to as keyword spamming is implemented.<br><br>We then make sure that our meta pags, links from external sites(relevance and also amount of links using their company sites are crucial in maximizing SERP presence)site navigation, page content(making sure our key term and phrases appear both in our site's title and throughout our website's text, as an example), and various other on-page contents, are as conducive as you can to maximizing our SERP(listings per page) presence.<br><br> <br><br>Duplicate content is where you post exactly the same material on several websites or links. It's great if you are obtaining organic results because people are posting your links everywhere. If that is certainly happening, it says something in regards to the interest in your site content, and you will be doing regular pretty well. However, do not do it yourself. Doing so hinders the diversity in the internet search engine it was created to get. Searchers and researchers browse search engines like yahoo with all the intent to check and contrast the quality, comprehensiveness, etc. of whatever topic it can be they're searching. Furthermore, in case a internet search engine finds out one is achieving this, they're planning to penalize you.<br><br>www.ballbustingblog.com/toplist/index.php

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