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I'm big o-n getting maximum marketing publicity at the cheapest price possible. In the end, many small business owners do not have big marketing budgets, so finding cheap approaches to market is really a necessity. Recently I was able to get free advertising exposure for my business to 100,000 people. It was something that took an hour or two of my time and the pay-off was huge. And you can do it for the business, too. It is called Public Relations And it is simpler than you might think. You will get great exposure for your organization, service or product without spending for it, if you follow a few simple rules. Here is all-i did. See if this may affect your organization. Dig up more on [http://www.pageonemarketinggeek.com/seo-services/page-one-in-48-hours/ go there] by going to our pushing web site. I sent out a press release announcing the release of my 10stepmarketing System to two local business journals. There have been several key steps I took which you also must take to achieve success with your PR efforts, whilst it didn't take a lot of time to write and deliver the release. A couple of important actions First, I found many magazines which were targeted to the same sort of people I'm targeting with 10stepmarketing: small business owners. I did some research to find out the names of the staff writers who address advertising, after I'd recognized these journals. For alternative ways to look at the situation, we know people check out: [http://www.lan5.com/ more information] . Learn supplementary resources on [http://www.youtube.com/watch?feature=player_embedded&v=CZfzjnHbr9s in english] by visiting our interesting website. I identified a 'hook' to make the history relevant to the magazines and I ensured this content of my release offered clear benefits for their readers. I mailed the release having a note saying I'd follow up per day or two to answer any questions. I followed up with a phone call, speaking directly to one writer and making a voice message for the other. A few days later, I received a phone call from the writer I had left the concept for, and spent 20 minutes on the phone answering her inquiries and helping her comprehend more plainly how my system could help her readers. I also arranged for her to receive a copy of my product for assessment. About a week later, both reports hit. covered all of the material within my release and the one book ran my press release verbatim and added rates and information from her phone interview with me. If you follow these 6 simple rules: PR isn't hard (1) Identify news outlets that reach YOUR audience (2) Send news that's very important to, and includes a distinct BENEFIT for the publication's audience (3) Send your release to-the APPROPRIATE author or editor (4) Include a 'HOOK' or something that causes it to be more interesting or relevant to the book and their market (in my own case, because the authors included the local marketing group, I led with-the fact that I am a local ad agency veteran) (5) Follow-up with a telephone call (6) Make your-self open to do an interview, response questions or provide more information While I did not expect a lot to happen as a result with this release being released (my goal was only to announce the release of my business and to lead the way for future news. I understand it typically takes numerous communication exposures to create significant results), the short-term results were amazing. Not just did it produce revenue, I also received an invitation to talk because of this of-the reports. What information might you share about your business? What information outlets reach your prospects? Con-sider magazines, papers, radio and TV stations, sites, and another form of media it is possible to think of. What 'hook' could you use? I challenge you to take into account how you could use PR to market your business. It really is simpler than you think and the outcomes can be wonderful! To view the news release I sent out (Agency Veteran Launches Marketing Training Curriculum) and PDFs of the ensuing articles, visit http://www.10stepmarketing.com/news.htm (C) 2005 Debbie LaChusa. Visit [http://www.pageonemarketinggeek.com/seo-services/page-one-in-48-hours/ purchase video marketing] to research why to engage in this view.
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