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Would you blow your entire annual marketing and advertising spending budget on just a single ad to run when in the course of the Superbowl? Of course you wouldn't. You know that men and women seeing your message just when wouldn't be sufficient. Then why do we have a tendency to spend our time and dollars on single-shot advertising, rather than repeated messages? The answer is.. most folks just don't know any much better. In the event you wish to discover further on  [http://cloud-clarity.com/wp-content/uploads/2013/08/geoff-frink1.png geoff frink] , there are thousands of on-line databases you might pursue. Or, probably it appears boring to repeat your message more than and over and more than and over. But the truth is, your fortune is in the adhere to up! This previous weekend I went to hear direct advertising master Bill Glazer (my marketing and advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference right here in Los Angeles. In the course of his speak, he shared with the audience how he spent the final few decades of his life operating Baltimore's #1 retail men's clothing shop, Gage Menswear, along with his late father. Bill talked about a single of his first direct mail campaigns, and how in the course of the planning stages he announced to his dad that they have been going to mail a special promotional offer to the exact same list not after, not twice, but 3 occasions. His father was appalled and yelled at Bill that he was crazy and was wasting their funds! Bill persisted and mailed all three pieces of the campaign. Effectively, their benefits revealed that mailing the exact identical supply three occasions not only elevated their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars. Why does repeating your message function? on the internet newsletters writing It's straightforward.. people are inundated with messages each and every day. Last statistic I heard was each of us sees more than 3,700 distinct messages a day! That signifies you want to repeat yourself over and more than if you are going to break by means of the clutter, really get their focus, get them to study or listen AND get them to respond. Your assignment is to now appear at all locations of your advertising and marketing in your enterprise, and see exactly where you want to add some follow up. Some swift places to look at: Your Ezines - Are you publishing your ezine enough? Once a month just doesn't cut it any longer. To get a different standpoint, consider checking out:  [http://cloud-clarity.com/wp-content/uploads/2013/08/geoff-frink1.jpg tour geoff frink] . You must be reaching out and &quot;touching&quot; your prospects and buyers at least after a week, if not much more. (If you are running out of ideas or you're not sure how to do this without having bugging people, my ezine method takes care of that for you!) Teleseminars and Live Events - When promoting events, you're going to want a lot of a lot more than 1 or two announcements or mailings. As a basic rule, when I am really trying to fill up a teleseminar (phone seminar) I sent out at least three emails committed to the promotion. For reside events, you need to have dozens of messages, and nicely ahead of time. Most of the trainers I know start advertising no significantly less than six months ahead of any live occasion they are hosting! One-on-One particular Advertising - If you cold get in touch with or mail out letters to prospects, how many times are you following up? Don't be afraid to get in touch with or mail again. I myself have ultimately responded to an offer soon after I've been contacted many instances, and was glad the vendor took the initiative to adhere to up. Advertising - As an alternative of blowing your budget on a few massive ads per year, attempt operating a smaller sized ad considerably much more typically! Also most publications, both on the web and offline, will normally give you big discounts for buying far more than one ad at a time. (I do this with ads in my personal ezine, Straight Shooter Marketing.) Remember, several advertising and marketing authorities who test all these approaches say that repetition is the important. So never even really feel you have to be creative with your marketing and advertising - just saying or mailing the same factor more than and more than is better than not saying it or mailing it once more.