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It can be a great way to use your time if it's used for marketing purposes. Many people use Facebook, so reaching them can help you get great results. This article is going to get you started if you want to use Facebook to your advantage.

Make sure to communicate with your fans to understand their needs. If you have people posting to your page, pay attention to them. Many successful businesses have gotten several marketing ideas from the public. Your fans are the reason you are successful.

 [http://www.plus.friendite.com/blogs/176516/234258/confused-about-marketing-on-face Getting Into The Swing Of Facebook Marketing] Creating a contest for your Facebook page is something that you can have some success with. Encourage your visitors to join your page in order to be eligible for some free products. Post who the winners are to your Facebook page; do this often to grow your business.

Be sure that anything that you post online has a link to your Facebook page on it. If your site has a blog, include a summary and then link the posts automatically via your Facebook. It's also possible to link Twitter to Facebook so that all your tweets display there too.

Be careful about posting about your own business away from your personal pages. You can gain lots of attention by doing this. Just be sure you're getting positive attention. Only post things that are worthy of posting. Avoid spamming because this will just annoy people.

 [http://attic6poet.skyrock.com/3176002383-Plan-On-Marketing-With-Facebook-Read-This.html Read This Piece Before Marketing With Facebook] If you want to only target current customers, use "custom audiences". Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Use custom tabs to make your page stand out. They let you get information together in an easily readable format. For instance, if you have contests, you can create a contest tab with information about them.

Establish a personality for your brand. Boring content makes your brand look boring, too. You need to retain your professionalism all the time, but give your company a bit of sparkle.

Have a giveaway. Provide a freebie to those who sign up for a mailing list or even just to click "Like". This doesn't cost much and has the potential to build a significant following for your brand.

Make sure to give someone incentive if they "like" your page. Having a lot of likes brings attention to your page. Try offering something exclusive and free to people for "liking" your page. You can make it a contest or you can make the gift for all. If they know they can get something they want, they will like it without hesitation.

 [http://judge8beef.livejournal.com/1477.html The Best Tips For Using Facebook For Marketing] The design on your Facebook page and your website should be similar. For instance, if your main color is royal blue, make that the main color on Facebook, too. It helps people relate your brand to your page. If you make it too different then people may start to get confused about it.

Do you feel like you're ready to use social media to help your business grow? Social media usage is extremely widespread; use Facebook and other tools to help your business grow using this platform.