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1. Blue (#000080) is winning over black by way of a small profit on all three sites. I hadnt expected that. I use dark blue just because I want it and the significant research confirmed that any dark... Soon, Ill execute a large study on headlines employing a listing of profitable and unprofitable websites. But, I've been working some divided tests and have seen some interesting results in the last week or so. The sample size is small (3 internet sites), but all three divided tests decided on these factors: 1. Blue (#000080) is winning over black with a small margin on all three sites. I hadnt expected that. I use dark blue because I like it and the large research showed that any dark color was good as long as it wasnt red. Natural just never appealed to me and I wanted some color in my income page, so Ive been choosing that dark blue. I predicted black to win over blue, since darkness was impor-tant in the research. Its a nice result to note that Im not doing the 2nd place part of this case. 2. Serif fonts (Times New Roman in the tests) are winning over sans-serif fonts (Arial in-the tests). Which makes no sense to me. Everybody knows that statements should be sans-serif and regular text should be serif; right? Thats only fundamental typography info. The truth is, I believe sans-serif fonts were especially created for statements. Well; it appears that isnt the situation for sales copy. Times New Roman is winning over Ariel in amount of conversions in three different divided tests. 3. Ive been using dimension 6 fonts for headlines. Its a reasonably large size and it just feels right. Size 7 is merely too large. Not-so say the split test results. Size 7 comes with an average of 24% more conversions than size 6-in the split tests Ive been doing. Sick eventually do a real research on a few thousand profitable and unprofitable web sites and have a conclusive answer to all three of the above issues.  [http://www.amazon.com/Great-size-over-weight-heeler/lm/R296EL6O0T5CUW thumbnail]  I thought you might get the benefits intriguing as I did however, therefore there you choose what its price.