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Huntington Beach Search Engine Optimization: Choosing the Right SEO Firm
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SEO Orange County Tips As of the moment, Google search engine enjoys its spot as the leading web search tool with an estimated 83 percent of the market share. This is due to internet users who are more familiar with the name Google than any other web search engine operating in the World Wide Web. In addition, Google’s technology is available in many countries often employing local languages of different regions so that users who are not familiar with the English language can still use Google’s web search. Aside from these facts, Google has the simplest interface among search engine sites because they limit the page using only the important features making it manageable even to novice internet users. On another note, because Google has many internet users using their page, their technology is also popular among website owners. As a result, web owners base their sites according to Google’s standards since the aim is to become visible in the eyes of the spider crawlers because it is beneficial to the company if Google includes their sites in the result page. The accumulation of many websites and users over time prompted the people at Google to update their algorithm regularly so as to better serve their users. Previously, Google picked up sites based on the number of times a website used the keyword or key phrases in its content. In fact, this was the strategy employed by early SEO companies because this approach guaranteed websites to be listed on Google result page. This led to the practice of keyword density in the search engine optimization because many used to believe that repeated keywords in the content increases the possibility of Google bots selecting up webpages with recurring keywords. Apart from keywords, SEO firms also worked on Raw PageRank since this had the heaviest percentage when Google started operating. This is because Google used to operate based on this algorithm because logically, sites which have popular links have high rankings in Google. In essence, sites with high ranking if linked to another site would somehow affect that site and would probably get the same ranking. However due to issues of spamming, Google had to lower the weight of Raw PageRank. At the present, Google has updated their algorithm and placed a huge weight on previously unpopular aspects of SEO which are the Domain Trust and Anchor Text in External Links. Domain Trust used to have the lowest percentage but today Google notices sites registered under trusted domains like government or university domains. Finally, Anchor Text like Domain Trust had a low percentage but today it is one of the aspects which SEO firms base their strategies when working on clients. [http://www.prweb.com/releases/orange-county-seo-company/website-design-conversion/prweb10217157.htm prweb.com/releases/orange-county-seo-company/website-design-conversion/prweb10217157.htm] The internet has been the playground for most companies. When the internet first opened to the public, companies followed. This is because the World Wide Web has gathered millions of people and for a particular business, it is always only decent to adopt whereby the people are. By presenting themselves in the online community, they hope to survive in a world dominated by the internet technology. Orange County SEO 16400 Pacific Coast Hwy Suite 218, Huntington Beach, CA. 92649 (949) 494-0007 Businesses often target search engine sites like Yahoo and Google, because these are the places wherein consumers usually get information from the web. Search engine web sites are like directories which include all offered information inside of the internet together with specifics of customers, business, products and services and a lot much more. In effect, businesses have found the best place to present their engagements online and it is in these search engine sites where they found the opportunity. Today, many businesses have included ranking in search engine sites in their mission to survive in the competition. [http://www.ehow.com/how_2005471_search-engine-optimization.html Online Corporate Reputation Management] As a result, companies are very careful when trying to present their dealings in this environment. Before, showing to the public the nature of oneÕs business is relatively easy. But because the internet technology is evolving; search engines have also evolved into something that requires companies to update their approach too. Today, maintaining relevance is not an easy task since there are so many ways to gain this. Some features would even call for a complicated techniques which are only on the market in corporations or people specializing in this particular form of technological innovation. [http://www.youtube.com/watch?v=s3M5gnQXmmg www.youtube.com/watch?v=s3M5gnQXmmg/]
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Huntington Beach Search Engine Optimization: Choosing the Right SEO Firm
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