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This week we discuss the latest Google update, how it may affect your site, and how you are able to recover if your site lost its position as a result of this update. 3 weeks the Jagger upgrade started over a ago and lasted. The upgrade involved updating the PageRank of all spidered pages, updating the amount of backlinks and most importantly, changing the way in which Google positioned the websites for just about any search query. The important features and effects of this update are featured below: How do we all know Google is updating its algorithm? Most algorithm revisions, whether on Google, Yahoo!, MSN or any other search engine, are characterised by sudden, often regular and severe changes on the search results pages for any search query. During the Jagger update, the people at Google were kind enough to warn us a few days to the update that we were watching an update!  [http://www.eecs.harvard.edu/~hq/dokuwiki-2008-05-05/doku.php?id=On_the_web_Stuffed_Toy_Pets_For_The_Children www]  What's happened as a direct result the Google Jagger update? Underneath the superficial changes in search results, the Jagger upgrade has received a serious effect on the way in which organizations use search engine optimization to effect ranks. Numerous search engine optimisation experts have theorized on these effects. Probably the most commonly agreed upon ideas are: Search engine optimisation is now harder than ever! Older sites get more recognition Authority sites (e.g. BBC, NHS) get more recognition Government and Educational institutions are thought more important Links from power internet sites, government and educational institutions rely Older, longer-term one way links get more importance Outbound links to authority websites are believed good Importance of links is vital Sites with more pages containing useful information list greater Up-to-date content is valued more So how exactly does Google today price reciprocal links?  [http://www.members.tripod.com/c_yadav/mediawiki/index.php?title=How_to_Fix_Your_Lifted_Jeep_Cherokees_Death_Wobble the best]  You will find two factors to think about for reciprocal links. First, Google considers synthetic link building with the purpose of influencing rank to become a kind of spam, and so if it registers unnatural linking designs, such as links acquired from link facilities or link exchanges between unnecessary sites, it'll punish both sites for this. Second, inbound links are increasingly weighed in significance according to the relevance of the page and the site where the link hails from to the page it is relating to. Therefore, a link from a gaming site to your site about surgery is likely to be considered almost worthless. The only form of reciprocal link building that is motivated is between related companies within an market e.g. between theatres and ticket agents or between two ticket agents Just how do age of age and site of links influence rating? Google doesn't need spam domains to rank high on a results page, create a quick buck out of their top position and then disappear. Consequently it imposes aging setbacks on links and now even on domains. Internet sites which have been around for a while will rank higher. What this signifies from a search engine optimisation point of view is that it'll take longer to see results of direct optimisation and it'll also take longer to see the results of any link development work. Seo work with new sites can take around 9 months to start yielding benefits for competitive keyphrases. Relevance... of everything! Google's success was based on the importance of those sites it found for almost any user query. Thus it should come as no surprise that their current protocol goes a couple of steps further in worthwhile meaning... of everything - of inbound and outbound links to and from a, titles and headings to true page content, page content to the rest of-the site and etc. Dealing with Jagger  [http://www.net-coalition.com/internet-promotion-and-web-design-methods-for-free/ the link]  Undergo the listing of functions of the Jagger update, if your site has been affected, and if your site may have been struck due to any one of those changes in the search engine ranking algorithm check. Re-optimise your site for the various search engines by detatching any bad material and links and immerse yourself in getting more related inbound links.  [http://www.tima.org.tw/ayat/?q=node/269164 the internet]  If you need any further support or guidance please contact us. Other articles to read: Google Analytics for SEM Link devel-opment &amp; Spam mass