Voir le texte source

This week we discuss the latest Google update, how it may influence your site, and how you can recover if your site lost its place as due to this update. 3 weeks the Jagger update started over a ago and lasted. The upgrade involved updating the PageRank of spidered pages, updating how many backlinks and most significantly, changing the way Google placed web sites for any search problem. The effects and important characteristics of this update are featured below: Just how do we all know Google is changing its formula? Many protocol updates, whether on Google, Yahoo!, MSN or any other search engine, are characterised by sudden, often regular and serious adjustments on the search results pages for any search problem. Through the Jagger update, individuals at Google were kind enough to warn us several days to the update that we were seeing an update! What's happened as due to the Google Jagger update? Underneath the light changes in search results, the Jagger upgrade has received a significant impact on the way companies use search engine optimization to influence ranks. Numerous search engine optimisation professionals have theorized on these results. Probably the most commonly agreed-upon conclusions are: Search engine optimisation is now more challenging than ever! Older internet sites get more recognition Authority web sites (e.g. BBC, NHS) are given more recognition Government and Educational institutions are thought more important Links from expert websites, government and educational institutions depend Older, longer-term one way links are given more importance Outbound links to power web sites are considered good Relevance of links is vital Internet sites with increased pages containing useful information list better Up-to-date content is valued more So how exactly does Google now value reciprocal links? You will find two factors to take into account for mutual links. First, Google views artificial link building with the purpose of influencing list to be a form of spam, and so if it detects unpleasant relating designs, including links obtained from link facilities or link transactions between unnecessary sites, it'll penalize the sites for this. Next, one way links are significantly weighed in significance according to the relevance of the page and the site where the link hails from to the page it's relating to. So, a link from a site into a site about surgery will be considered almost useless. The only type of mutual link building that's encouraged is between related companies in an industry e.g. between ticket agents and theatres or between two ticket agents How do age of site and age of links effect rating? Google does not need junk domains to rank high on the results page, make a quick buck out of their top position and then disappear. Consequently it imposes ageing delays on domains and now also on links. Sites which have been around for a while may rank higher. What this implies from a search-engine optimisation point of view is that it'll take longer to see results of direct optimisation and it'll also take longer to see the results of any link development work. Search engine optimisation work on new sites can take around 9 months to start yielding results for competitive keyphrases. Relevance... of every thing! Google's success was based on the relevance of web sites it found for any user query. Therefore it will come as no real surprise that their current formula goes a few steps further in satisfying importance... of everything - of inbound and outbound links to and from a, titles and headings to real page content, page content to the rest of-the site and etc.  [http://www.pandabreakthrough.com/ panda recovery]  Dealing with Jagger If your site has been affected, proceed through the listing of features of the Jagger update, and check if your site might have been struck because of any one of those changes in the search engine ranking algorithm. Re-optimise your internet site for the various search engines by eliminating any harmful information and links and involve yourself in obtaining more appropriate inbound links. If you need any further help or assistance please contact us. Other articles to read: Google Analytics for SEM Link devel-opment &amp; Spam large