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Yes we live in the 21st century and you have to use online advertising if you want your business to survive. Marketing and advertising work together and should be executed appropriately to make sure that you're business, whether its new or celebrating 20 years in the industry is being marketed effectively. You've heard it a million times but the truth is, your company truly doesn't rely upon the business developed on the web. You're a local business, one that needs its customer's front and center as opposed to a million miles away, with all the trouble that brings. So, how can you quickly, successfully, and effectively advertise to them? Billboards? Expensive television and radio advertisements? What about something easy, straightforward, and proven to be effective? What about an every door direct mail service? By papering a neighborhood or neighborhoods with mail that lets homeowners know about the impressive opportunities to be had at your business, you increase your brand awareness, let regional residents know where your company is, that it exists, and what it sells, and you do it all at an economical rate. Every door direct mail printers really just print out some copies and then mail them off to an easy-to-find set of addresses. What could be easier? These poastcards could include an statement about your huge yearly sale, have a handful of coupons to attract brand-new and existing clients to visit the shop, or a combination of a few advertising strategies. The profit for an EDDM company is in bulk, after all, and make no mistake: you'll be getting a great deal of advertising for a small financial investment. EDDM services offer everything from fliers to cheap postcard printing for your EDDM needs; you can even use their website for postcard printing online, creating a minimum of fuss in the design and implementation of your EDDM advertising. If postcards aren't your thing-- if you 'd rather make a full flier or a small brochure, for example-- then EDDM services can still fulfill your needs. A great EDDM company will naturally have an offer for cheap color copies of whatever you need mailed out. You'll also be able to produce color copies online, designing and ordering whatever you need and having it mailed out to whatever neighborhoods you need plastered with your business's name.  [http://www.colorcopiestoday.com/servlet/the-COLOR-COPIES--dsh--Standard-Paper/Categories color copies online]   [http://www.colorcopiestoday.com/servlet/the-EDDM--dsh--Color-Mailers/Categories click]  You may think that EDDM is the equivalent of spam but in real-life, and in one sense you're right; individuals you're hitting with your ads never requested them. But then, when you see a commercial on tv, hear one on the radio, see an advertisement on the side of a bus or in a magazine, is that actually any different? People are assaulted with advertising all the time; at least you aren't calling them during dinner-time, but rather simply saying, &quot;Here, this is some details about my business, read it or toss it away-- it's up to you!&quot; Far less invasive, and therefore far more respectful. And cheap to boot!  [http://www.colorcopiestoday.com/servlet/the-COLOR-COPIES--dsh--Standard-Paper/Categories color copies]