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Yes we live in the 21st century and you have to use online advertising if you want your business to survive. Marketing and advertising go hand in hand and must be executed appropriately to make sure that you're business, whether its brand-new or celebrating 20 years in the industry is being advertised effectively. You've heard it a million times but the fact is, your business really doesn't rely upon the business built up online. You're a neighborhood business, one that needs its customer's front and center as opposed to a million miles away, with all the trouble that brings. So, how can you quickly, successfully, and effectively promote to them? Billboards? Costly television and radio advertisements? What about something basic, straightforward, and proven to be effective? What about an every door direct mail service? By papering a neighborhood or neighborhoods with mail that lets citizens know about the outstanding opportunities to be had at your business, you increase your brand awareness, let regional citizens know where your company is, that it exists, and what it sells, and you do it all at an cost effective rate. Every door direct mail printers really just print out some copies and then mail them off to an easy-to-find set of addresses. What could be easier? These flyers could include an announcement about your huge yearly sale, have a handful of coupons to lure new and existing clients to visit the shop, or a combination of a few marketing techniques. The profit for an EDDM business is in bulk, after all, and make no mistake: you'll be getting a great deal of advertising for a small investment. EDDM services offer everything from fliers to cheap postcard printing for your EDDM needs; you can even use their website for postcard printing online, creating a minimum of fuss in the design and implementation of your EDDM marketing.  [http://www.colorcopiestoday.com/servlet/the-POSTCARDS/Categories postcard printing cheap]   [http://www.colorcopiestoday.com/ color copies today]  If postcards aren't your thing-- if you 'd rather make a full flier or a small brochure, for instance-- then EDDM services can still fulfill your needs. A good EDDM company will obviously have an offer for cheap color copies of whatever you need mailed out. You'll also be able to produce color copies online, designing and ordering whatever you need and having it mailed out to whatever neighborhoods you need plastered with your business's name. You may think that EDDM is the equivalent of spam but in real-life, and in one sense you're right; individuals you're hitting with your ads never asked for them. But then, when you see a commercial on tv, hear one on the radio, see an advertisement on the side of a bus or in a magazine, is that really any different? Individuals are attacked with promoting all the time; at least you aren't calling them during dinner-time, but rather simply saying, &quot;Here, this is some details about my business, read it or toss it away-- it's up to you!&quot; Far less invasive, and therefore far more polite. And cheap to boot!  [http://www.colorcopiestoday.com/servlet/the-POSTCARDS/Categories printing postcards]