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Soon after consulting with many men and women I've in no way noticed so much confusion with regards to how bids are determined by Google. Some people think that you pay what your Max Bid is and other people believe that you pay 1 penny far more than the individual beneath pays. Neither of those are in fact correct. It is rather a combination of those. This confusion has lead several to pay way to a lot for there bid position since they don't see the necessity in monitoring bids. Let me give you an instance: Bidder 1: Max Bid is .55 but pays .51 per click. Bidder 2: Max Bid is .50 but pays .21 per click. Bidder 3: Max Bid is .20 but pays .06 per click. Bidder 4: Max Bid is .05 but pays .02 per click. Bidder 5: Max Bid is .01 and pays .01 per click. Hopefully you are seeing a pattern right here. The truth is that you truly pay only 1 penny much more than the person beneath you's Maximum Bid. But then why is it important to monitor bids you may possibly ask if Google tends to make you only pay 1 cent more than the Max Bid of the particular person under you? In the senario above the best value position is being in #2 since #two is paying 30 cents less per click than bidder #1. The bid gap distinction among position #2 and #3 is only 15 cents. So you can have nearly as several clicks as position #1 for more than half the price. If you have 1,000 clicks position #1 is paying $510 and position #two is paying only $210. You are saving more than half which means increased profit margins for your business. But here a bidder can use a dirty trick to raise how considerably you are paying per bid with a little known method which I call Bumping! Let's say you are Bidder two and you get used to paying 21 cents per click. If Bidder three is savvy (and far more and more bidders are) he could Bump up what you are paying. He/She can improve their Max Bid to 49 cents, while still only paying six cents per click. All of the sudden you are paying over double per click than what you had been paying before. With Google being more and more competitive this is happening much more regularly and is utilized to cause you to more than spend for your clicks, place you out of enterprise or drop your position, so that they can take over position #two for a decrease expense than what you are paying. To steer clear of possessing this come about to you, you truly need to monitor all of your bids to make positive that no one particular is &quot;BUMPING&quot; you. I found out about  [http://www.autoinsuranceabc.net/ article]  by browsing Google. Browse here at  [http://www.autoinsuranceabc.net/ read more]  to read the meaning behind it. If you know anything, you will likely require to learn about  [http://www.autoinsuranceabc.net/ here] . This stylish  [http://www.autoinsuranceabc.net/ address]  website has several lofty lessons for the meaning behind it. Nonetheless, since every person is usually changing their bid rates more than the several keywords you have, it is nearly impossible to hold up with monitoring this with no a distinct software program..