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If you understand how to enhance these, you'll improve your odds of a better rating. But, remember, there is no guarantee because the exact method (formula) employed by the various search engines is not known and is generally changed. On Page Facets These facets all relate to your own personal site and contain your domain name, site names, meta-tags, keyword occurrence, games, titles and last but not least the content. You will enhance your odds of a much better rank, if you know how to enhance these. But, remember, there is no guarantee since the correct method (formula) utilized by the major search engines isn't known and is generally changed. * Domain Name Should retain the keyword that describes your market and maybe not be hyphenated. e.g www.ladiesgolfclubs.com * Page Names Each page must be focused on a certain subject that's related to your main topic. The keyword( s) that most useful describe this must constitute the page name (hyphens are ok for this). For another viewpoint, please gaze at:  [http://www.linkemperor.com/seo-forum/threads/74-SocialAdr-Reviews asymbolic reboard lifeless dottiness] . e.g www.ladiesgolfclubs.com/8-irons.html * Meta Tags These are HTML tags contained in the head section of your site. You should incorporate your keyword( s) close to the beginning of each of the labels. As this is what the visitor sees around the search results page and may affect their decision to click, the writing for the TITLE tag and DESCRIPTION tag must be persuasive. There is discussion concerning the advantage of putting your keywords into the KEYWORD label, but if you put them in once it cant do any harm. * Keyword Density You can find no fixed rules because of this, but your keyword( s) should appear in your content between 3% and 1% of the time. e.g if your content is 500 words long, your keyword( s) must appear between 5 and 15 times. Too high a density might be regarded as spamming. * Titles &amp; Headings Putting your key words or derivatives of it into your titles and sub-headings confirms the significance of your keyword within your page. Using H1 and H2 labels for this specific purpose can also help. * Content The golden rule would be to produce high quality unique content for your visitors. You have a good chance of maintaining some of the search-engines happy for some of the time, if you get that right. Rather keep your visitors happy for a huge number of the full time! If you have done your research and kept your articles on topic, you should automatically create a good mix of style related keywords and keyword density. Advisable would be to get some aid in the shape of step-by-step instructions and training movies developed specifically for rookies.