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Again, there is a link to the author's web site and a link to a free survey with more details on the topic. Right beside it are five Google AdWords ads-on the same theme. As luck might have it, they are also each offering a free report on the same topic. You'd nevertheless be most-likely to click on the author's link at the bottom of this article, however, would not you? Article distribution beats ezine ads and Google AdWords since you begin a connection and develop trust with your audience. You're clearly the expert. After all, the article was written by you. And the web-master or e-zine publisher wouldn't have published the content if they didn't think you knew what you were referring to, right? Years back, I used to do direct sales in people's houses. I discovered that one of the first things you must do may be the 'warm up.' 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