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Article and pr announcements are people of the most important marketing tools. Publication of articles and press releases really helps to increase traffic on your site, get high rankings for this, attract more visitors and consequently increase your levels of revenue. Be taught further on  [http://www.youtube.com/watch?v=7OLVreR1c3Q press release]  by browsing our original web site. Regardless of the fact press releases and articles are two several types of marketing resources, nevertheless some individuals still confuse them. If you have an opinion about protection, you will maybe hate to read about  [http://www.youtube.com/watch?v=7OLVreR1c3Q news release] . So, if you would prefer to begin writing news release and articles you must understand many basic elements about them. Article can be an informative text on some matter that is published in the newspaper, magazine or book. What are the key features of the article? First of al the article should have a (as one should consider the length of the article how many words seldom exceeds 2-3 hundreds, it's advisable to keep to one topic only). The topic must be interesting for your reader and must inform him about some subject (often you can publish articles under an absolute topic, so it will be easier for the reader to find the subject he's really interested in). After you have selected the subject, you can start producing the article. The common format of the article consists of the following: the headline of the article (must be interesting, attracting and attractive and encourage your reader to read your article further ); the human anatomy of the article (precise text that should include both informative and analytical material-ideally you shouldn't only give some details but examine them as well ); conclusion (in this part your perspective must be stated or some advice on the possibility to eliminate the issue should offered). How does the news release differ from the article? Although the main purpose of the report is to inform public about some general subject, the main purpose of the pr announcements is always to inform public about some activities or developments in the company. While the press release varies in its structure from the article so does the writing process. When one starts writing the article one should take into consideration several critical points: the press release should advise about some event or developments, in brief it should provide your readers with some news, the text of the press release should provide some information in easy to-read and informative way. One should realize that the reader is trying to find the info about your organization, not some exaggerated claims or advertising. Finally, it must be given as much as some function. These are many significant differences between the writing of this article and the writing of the news release. This informative article has highlighted most important of them.